Blas Reinoso, widely recognized as MrFlavor, hails from New Jersey with deep Dominican roots. His earliest exposure to music was shaped by family gatherings and his father's influence as a DJ, immersing him in a rich mix of genres like bachata, mambo, típico, salsa, vallenato and dembow. Over the years, he's also drawn inspiration from American cultural staples such as Top 40, hip-hop and EDM — blending these diverse influences into a sound that feels both global and deeply personal.

What sets MrFlavor apart is not only his dynamic MC abilities and versatile style, but also his vision. Beyond performing, he is the founder of Parasoul, a growing creative collective and cultural brand dedicated to bringing artists, DJs and audiences together under one umbrella. Parasoul's mission goes beyond nightlife — it's about building a lasting legacy, cultivating community, and re-innovating how music and culture are experienced, both in unconventional spaces and digital realms.

Committed to daily growth and excellence, Blas continues to push boundaries — transforming music into an experience that feeds the soul, while leaving behind something enduring rather than temporary trends.